Changes reflect expanded role CreativeOne has within the financial services industry.
Kansas City, Mo. (August 1, 2017) — Today, CreativeOne announces a refresh and unveiling of its corporate branding and updated website to support its new company vision.
Since 1984, CreativeOne has operated as a successful independent marketing organization (IMO), working with insurance agents and financial advisors nationwide to provide consumers with affordable, customized retirement income, investment and life insurance strategies.
“We wanted to ensure people realize we’re more than just an IMO,” said President and CEO of CreativeOne Mike Miller. “As a holistic financial services firm, we’re a versatile organization, and always have been. Now our new tagline ‘diversified financial services’ relays that message,” said Miller.
Over the years, the company has continued to diversify its core vision and corporate brand value through access to annuities, investment managers and life insurance products. CreativeOne anticipates the more concise brand image will make it clear the company has expanded its line of services available. In addition to its core insurance business, CreativeOne has a full-service, in-house broker-dealer and separate registered investment advisor (RIA) firm.
“We’ve always been an industry leader from the Securities and Exchange Commission (SEC) rule 151A (also known as the Harkin Amendment) in which fixed indexed annuities were considered insurance products not regulated by the SEC to the recent Department of Labor fiduciary rule on Capitol Hill fighting alongside the National Association of Fixed Annuities (NAFA),” says Miller. “That’s not going to change, and neither is the way we provide service to our agents and advisors via cutting-edge marketing, exclusive products and revolutionary programs like our turnkey asset management platform, ChangePath.”