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Rethinking your website strategy in 2015

A financial professional website is no longer just a business card on the Internet. The thing is, if an adviser is not promoting themselves through their own website, there are other review sites out there promoting for them—and they might not always like what they...

Best-in-class interactive calculators

John Hancock has long enjoyed a well-deserved reputation as a thought leader in the life insurance industry. Their Advanced Markets resources are truly best-in-class, and can help producers and advisors alike find and close more sales. The collection of resources here...

Building Relationships Through Email Marketing

What would you do if a complete stranger walked up to you on the street, and asked to borrow your favorite jacket? If you’re like most people, you would be surprised at the request, and most likely deny it.Now what if a friend asked the same question? It’s likely you...