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What is a blog and why producers should be blogging

Sharing interesting and relevant information with clients and prospects can pique their interest in your services. You may have read or heard “experts” explain the importance of blogging as part of your online marketing plan. You may be wondering, “what is a blog, and...

Meta tag magic and search engine optimization

In 160 characters, you must convince the audience your web page provides them the information they need. An insurance professional or financial advisor who builds a website has taken strides toward pulling ahead of the competition, but still has a long race ahead of...

Promo items create brand awareness for your business

8 in 10 consumers own between one and 10 promotional products Promotional products are everyday items that can be branded with your organizations logo for the purpose of creating brand awareness.  T-shirts, golf balls, bags, pens, and drink ware and just about any...

10 Email Marketing Tips for Advisors

As a financial advisor, you know the importance of staying in touch with your clientele, and regularly providing them with useful information. Doing this keeps you fresh on their minds, and they will be more likely to come to you when they need assistance. Utilizing...