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Building Relationships Through Email Marketing

What would you do if a complete stranger walked up to you on the street, and asked to borrow your favorite jacket? If you’re like most people, you would be surprised at the request, and most likely deny it.Now what if a friend asked the same question? It’s likely you...

NAFA principles for use of professional designations

Document Purpose Statement NAFA fully supports producers’ continuing education efforts as this commitment benefits your clients, the companies with whom you do business and the industry. NAFA also enthusiastically supports producers’ pursuit of professional...

Better email results? Get personal!

Email marketing can be a powerful tool. But like most tools, it’s only as effective as the person wielding it. Just as a hammer can be used to build a wall or smash a hole in it, your email marketing campaign can either strengthen relationships or harm them. It’s...