Today we launched a new era of service to independent producers.

Today we introduced our OneTeam, OneVoice and OneVision concept to the annuities, life insurance and securities industries.

Today we unveiled CreativeOne.

As you are aware, Will Moneymaker and I purchased the company from Aviva USA in a transaction that closed October 1, 2013. Our ownership team also includes two former Aviva executives, Lance Sparks and Mark Heitz. Together, we are committed to making CreativeOne the top sales and marketing service provider in the industry, a place where producers can receive unrivaled service and support and a place where our employees can have fulfilling careers.

Our first three months as an independent organization have been eventful to say the least:

• We entered into a new exclusive product distribution agreement:  Allianz Preferred.
• We entered into a new partnership with EquiTrust Life to provide producers its complete line of fixed annuity products.
• We launched a new Integrated Financial Services (IFS) division dedicated to serving the life insurance and security needs of Registered Investment Advisors (RIAs) and Investment Adviser Representatives (IARs).
• We announced the opening of a new office in Phoenix-Scottsdale, Arizona — CreativeOne-West.
• We launched the most comprehensive annuity product database in the industry: Annuity Solutions PRO.

That brings us to today’s announcement, leaving our old name, Creative Marketing, behind and becoming CreativeOne.

What does this new name mean and why are we renaming ourselves after nearly 30 successful years as Creative Marketing?

Our new name communicates our conviction and vision to be the Most Trusted Independent Partner to Maximize Your Potential as a financial services provider. We are OneTeam with OneVision and OneVoice working diligently on behalf of our producers.

CreativeOne is more than a new name. How do we maximize your potential?  Here are a few ways:

• Answering every call with a live voice
• Same-day case processing
• A deferred compensation plan that provides additional reward without reducing producers’ standard compensation
• Comprehensive marketing resources
• The widest variety of exclusive product distribution agreements
• An elite producers services group – Tailor Made – that caters to the needs of top producers
• Dedicated service teams for rapid response
• A personal consultant who is invested in your success, not just his or hers

Our people, our OneTeam, believe and exhibit our values:  Camaraderie, Creativity, Open Communication, Dedication, Faith, Inspiration, Service and Trust.  CreativeOne reflects the kind of individual who is focused beyond self, and works collaboratively with OneVoice toward our OneVision.

We will continue to innovate and introduce new ways to equip our employees and producers to be their best every day. We are OneTeam.

Thank you for your support and faith in us. Welcome to CreativeOne.

Mike