Ask any woman about being dissed or ignored in a business situation, and she’ll most likely have a story. It might be about the car salesman who asked her when the decision maker would be arriving. Or about the banker who directed all of his questions to her husband. No matter the situation, she knows the demoralizing feeling of being treated like a second-class citizen.
In today’s economic world, 84% of married women say they’re involved in financial and retirement planning.[1] And, today’s women control more wealth than ever before. By decade’s end, it is predicted women will control $22 trillion – 25% more than today’s national debt. [2]
As women are wielding considerable financial power, it only makes sense to acknowledge this paradigm shift and the positive impact it could have on the growth of your business. Your goal should be to create an environment that inspires and values women.
One beneficial approach is to build trust through engaging married women in the process of planning for retirement (along with their husbands). By doing that, you can:
- Triple referrals – Females provide three times more referrals than the average male client so you can expand your client list. This loyalty results in their desire to see you succeed.
- Reduce attrition – Fewer women will leave you after losing a spouse. (Within three years of losing their spouse, 70% of women chose a different financial advisor.[3])
- Less focus on performance and fees – Women are relationship-driven when happy with the service you provide.
To help you attract, engage and retain women clients, visit the Ladies First program on Creative Marketing’s Dynamic Marketing Portal. This offering includes a seminar package, jump-start tool kit, coaching sessions and more. Call your consultant to find out how implementing these strategies could open a goldmine of new opportunities.