8 in 10 consumers own between one and 10 promotional products
Promotional products are everyday items that can be branded with your organizations logo for the purpose of creating brand awareness. T-shirts, golf balls, bags, pens, and drink ware and just about any other item you can think of can somehow have a logo printed on them. With all of the different advertising mediums out there, why is it a good idea to use promotional products? According to a study, provided by Relevant Insights*:
- 8 in 10 consumers own between one and 10 promotional products
- 6 in 10 keep them for up to two years, and about half (53%) use a promo item at least once a week or more often.
- Most promotional products are kept at home (54%) or on the person (24%).
Promotional products are often present and used in consumers’ daily life. By providing useful promotional products that can be integrated in consumers’ life in an organic way, agents can increase their reach and potential for creating and maintain brand awareness. Increased brand awareness leads to more opportunities, which leads to more sales.
So, how exactly does one get their hands on promotional products that will inevitably lead to more sales? CreativeOne’s online Creative e-Store contains more than 50 promotional products that can be easily ordered for client gifts, client appreciation events, or outfitting your team.
To order promotional items on Creative’s eStore, visit www.agents.creativeone.com, click on the Dynamic Marketing Portal, click on Relationship Management, and then click on Creative eStore. Or you can contact your CreativeOne sales team at 800.992.2642.