The facts don’t lie; Facebook’s massive global reach and high user engagement are unparalleled by any other social media platform. Facebook realizes the potential the platform holds for marketing businesses and has created a highly developed and sophisticated, targeted advertising platform. Unlike most methods of traditional advertising, you pay for ads aimed directly toward a specific audience consisting of people most likely to buy your products or services.
- Super-Targeted Advertising
This can be done by targeting ads to specific consumers based on a variety of factors including geographical location, interests, online behavior and various demographic characteristics such as gender, age and industry. Facebook will then narrow down the list of users who will see your ads, based on the pre-determined criteria you listed when creating your advertising campaign. After narrowing the users for you, Facebook puts you back in charge, and it is then your turn to decide how long your campaign will run and what your maximum lifetime budget is.
By narrowing down who sees your ads, Facebook ensures you don’t waste money displaying ads to those uninterested and unlikely to click. This makes the ad platform cost-effective for you. You are in control of how long your advertising campaign runs and how much money you spend.
- Cost-Effective and Inexpensive
Much the same as other online advertising platforms, Facebook allows you to set your own budget, with the minimum daily spend set at only $1; however, even with this relatively low budget, you are still able to reach thousands of consumers every day thanks to the platform’s extensive targeting options.
While the optimal ad budget for each company varies, digital marketers recommend setting a budget of between $5 and $10 per day for each marketing campaign to effectively reach your target audience, as it also depends what type of payment option you prefer and what your advertising objectives are. Facebook offers cost per impression and cost per click payment methods to ensure businesses utilizing the ad feature can feel like they are in complete control of their advertising budget at all times.
Targeting and reaching desired markets with traditional advertising can be cumbersome, expensive and uninvolved, but advertising with Facebook is not. If you’ve been struggling to reach a specific market of users or would like to expand your business into different markets in an inexpensive and cost-effective way, consider giving Facebook ads a try to directly reach your desired audience.
To learn more about Facebook advertising, check Creative Edge for our series of articles about why you should be utilizing Facebook and how you can reach the billions of active users directly. If you would like to learn more about the many opportunities available when advertising with Facebook, download our guide, 10 Reasons Why You Should Be Advertising on Facebook.
