Effective marketing has never been more important. Prospects have a plethora of information—and competition—available to them with just a few keystrokes.

To stay ahead of the game, you want to ensure your marketing is on the right track. According to a recent survey of agents we conducted, there are a few specific things they’re all looking for in an IMO:

• A knowledgeable staff.
• Top product selection.
• Responsive and timely business services.

Of the agents who selected CreativeOne as their primary IMO, 71 percent of those stated the reason they worked with us was because of our robust marketing offerings.

As an Agent Development Organization (ADO), CreativeOne’s goal is to make you the best agent you can be, and our marketing services prove just that. So to make 2017 your best year yet, we’ve highlighted the top 10 marketing elements your business can’t live without.

10 Branding.

This reflects who you are as a company and is often the first impression prospects get of you.

9 Website.

If you’re not online, how can prospects easily find you? With CreativeOne’s Concierge Agent Website Creator, get a personalized website that could potentially end up at the top of a Google search.

8 Video.

Video is powerful and hooks viewers more than just text. Tell people who you are in your own words and let them get to know you better.

7 Seminars.

Fill the room with qualified prospects interested in learning more from you about various retirement-income topics.

6 Digital lead generation.

Use the power of Facebook to drive traffic to your website, which can turn into a warm lead.

5 Social media.

Build your business with social media. Enhance your client relationships, increase web traffic, brand awareness and credibility utilizing these tools.

4 Client-appreciation events.

Show clients you care by hosting various events throughout the year and they’re sure to stay loyal.

3 Practice management.

To have an efficient practice, you must have the right systems and processes in place. Think the right customer relationship management (CRM) system, a resourceful staff and potentially an appointment setter to get you there.

2 Client referrals.

Your best clients have friends and family—why not tap into that resource to expand your business through those who already utilize your services? It’s a win-win.

1 A plan.

Would you take a road trip without a pre-planned route? No. Same goes for your business: it’s better with a plan. Know where you’re going and how you plan on getting there.

We’re here for you. If you need help with any of these 10 initiatives, we’ve got you covered. Our unique value proposition makes you more successful by providing you with the vast array of services you need.

Call the sales team today to experience the true difference an ADO provides.